How to craft your own story — quickly & consisely!

From the marketing wisdom of Seth Godin: Tell a story that is about the listener, not about you. Tell a story that is worth sharing. Tell a story that’s unforgettable. And tell a story that makes things better. Storytelling is a skill. It’s not something you’re born...

Urgent or important? Where’s your time being devoted?

Urgent vs. Important Time Management Most people’s time is spent on things which are urgent, like deadlines, answering emails, etc. In other words, they are being governed by time, and by someone or something outside of them. Conversely, few people spend time of...

Which bus are you on?

“Where does this bus go?” One approach, which is tempting in the short run, is to wait until people are on the bus and then ask each person where they want to go. Seek to build consensus. Try not to leave anyone out. The other approach, which works far better if you...

Simple-simple-simple models for presenting products

Multiply yourself from the beginning. Looking to have quantum increase in results?  In your impact? What if every new person could immediately and comfortably do effective and simple product presentations? What’s they key?  That means DUPLICATING yourself. ...