From the marketing wisdom of Seth Godin:
Tell a story that is about the listener, not about you.
Tell a story that is worth sharing.
Tell a story that’s unforgettable.
And tell a story that makes things better.
Storytelling is a skill. It’s not something you’re born with, it’s not based on charisma or authority. It’s more simple than you think, but it takes practice.
Every day your personal story expands as your experiences do. Keep working on it!